Go-to-market SEO og Google Ads for startups (webinar)

Webinar: How to use search engines (organic and paid) in your startup’s go-to-market strategy?

There is much to take care off when you launch a product or service, but one of the low hanging fruits is visibility on Google search for people actually searching and showing a need for what you offer. In this webinar you will learn about search engine optimization and Google Ads, and what you should be aware of when you make your website and how to advertise with a good return on ad spend.

I (Nicolaj Højer) will do a brief intro to the subject – seen from a founder and business angel perspective, followed by an expert in search engine optimization and marketing – Jacob Kildebogaard – as main speaker.

Target group: Beginners in search marketing/optimization

The webinar has been recorded. Fill out the form below to receive the full recording in your inbox.


The webinar will take place Tuesday May 26h 9.00-10.15 CEST (Central European Summer Time) and will be recorded.

About Jacob Kildebogaard: Jacob is one of the leading danish digital marketeers, author, international speaker and agency founder. In 2011 Jacob founded of a search agency which in 2017 was merged with two other agencies to a datacentric digital agency with focus on creating results based on data. Today Jacob is media director and partner in Ambition, an award winning Danish digital agency.

Tommy Andersen – Libratone: How to build a successful brand and go-to-market strategy for Libratone

I had the pleasure of having Tommy Andersen (the serial entrepreneur and investor) visiting my class at CBS. Here Tommy gave a great 1-hour lecture on how to build the branding strategy, distribution and go-to-market strategy for the successful startup Libratone.

Tommy also shares insights on how he managed to get the distribution-partnership with Apple, even before Libratone had made its first product. A partnership that turned out to be pivotal for the branding and distribution of the Libratone speakers.

Watch the video via link above or here.