Tommy Andersen – Libratone: How to build a successful brand and go-to-market strategy for Libratone

I had the pleasure of having Tommy Andersen (the serial entrepreneur and investor) visiting my class at CBS. Here Tommy gave a great 1-hour lecture on how to build the branding strategy, distribution and go-to-market strategy for the successful startup Libratone.

Tommy also shares insights on how he managed to get the distribution-partnership with Apple, even before Libratone had made its first product. A partnership that turned out to be pivotal for the branding and distribution of the Libratone speakers.

Watch the video via link above or here.