Sales Mindset for Entrepreneurs (webinar)

Friday – April 17th – 8.15 AM CEST

1 hour webinar on sales for startups (open event – normally reserved for CBS-students)

Garrett Brown & Colin Coggins, Adjunct Professors of Entrepreneurship at the University of Southern California, are bringing the popular content from their “Sales Mindset for Entrepreneurs” class to Copenhagen Business School for a special, one-hour web event.

Generating sales may be the most difficult and important thing an entrepreneur has to do to build a successful company. They’ll take a narrow focus on why the best salespeople in the world are actually the antithesis of “good salespeople,” why emotional intelligence (EQ) actually equates to Sales IQ, how the best sellers in the world approach sales differently, and other unexpected strategies. Whether you expect to be in a sales role or not, this talk will lay a foundation for the mindset needed to drive your decisions as an entrepreneur, as you begin to sell your product to customers and investors, make key decisions about your market and team, push forward in the face of adversity, and build an inspirational sales culture from the ground up.

Fill out the form below to get invited for the event.

Bios: 

Garrett Brown began his career as a corporate lawyer representing entrepreneurs but decided to leave the law and join a tech startup that would allow him to follow his passion. His first role was selling corporate sponsorships for Fastpoint Games, an online gaming platform. Eventually, he was promoted to run Fastpoint’s Sales and Business Development efforts as VP of Business Development until the company was acquired in 2011. He then helped launch and scale Bitium, an enterprise software company where he served as Chief Revenue Officer until the company was acquired by Google in 2017. Garrett joined Google in a Revenue Management role where he worked with a wide variety of internal teams and learned countless lessons about the inner workings of one of the most recognizable companies in the world. He is now an active startup investor and advisor, an adjunct professor at USC’s Marshall School of Business, and a founding partner of Agency18, a firm that helps companies, build, scale, and inspire sales and revenue teams. 

Colin Coggins is well-known in the tech community for his unique, process-driven approach to repeatable and scalable revenue generation models, sales IQ, emotional intelligence, and technology evangelism. He has held senior leadership roles at several emerging technology companies including SVP of Sales at Bitium (acquired by Google), Mobile Roadie (acquired by Intellectsoft), Phunware (NASDAQ: PHUNWARE), and Results.com. After Bitium was acquired by Google, Colin went on to lead the global revenue charge as Chief Revenue Officer at Chanje Energy. He now spends a majority of his time teaching, advising, investing, and helping mission-centric companies transition to revenue-forward cultures while staying true to their purpose, as a founding partner of Agency18.