PR for startups

Webinar: PR for startups – how to get on the front page without a large budget

We all know the value of getting your startup mentioned in the media. It increases awareness, credibility and it might even result in customer leads.

But how do you do it in real life? Especially if you are a startup without a huge budget to spend on PR consultants?

To answer this question, I’ve reached out to a startup that has nailed PR: FORM – the maker of AR swim goggles. Their Director of Marketing, William Parry, will share tips and tricks on how to be getting PR coverage.

Target group: Startup founders and employees interesting in how to use PR

What you will learn? Whether you’re a small business with a modest budget or big company with lots of resources there will be actionable approaches to how you can secure great PR coverage. The key is getting creative!

The webinar will take place Tuesday June 30th 17.00-18.00 CEST (Central European Summer Time) and will be recorded.

Sign up for the webinar via the form below:

William Parry
Director of Marketing, FORM
After moving to Vancouver, Canada from the UK in early 2012, Will needed to get a job. With a degree in History, one of the last places you may have thought would’ve been a good fit was a tech startup. 8 years on Will has experienced a great deal, from releasing multiple groundbreaking augmented reality sports eyewear products, experiencing acquisition and all it entails by one of the tech mega-brands, to going back to square one and doing it all again with a new startup venture. Along the way, Will has secured substantial coverage in leading publications globally at important times for these companies and products. While he is more than happy to share tactics and strategies that have lead to great results, while not having to spend a lot on achieving these results too!

Go-to-market SEO og Google Ads for startups (webinar)

Webinar: How to use search engines (organic and paid) in your startup’s go-to-market strategy?

There is much to take care off when you launch a product or service, but one of the low hanging fruits is visibility on Google search for people actually searching and showing a need for what you offer. In this webinar you will learn about search engine optimization and Google Ads, and what you should be aware of when you make your website and how to advertise with a good return on ad spend.

I (Nicolaj Højer) will do a brief intro to the subject – seen from a founder and business angel perspective, followed by an expert in search engine optimization and marketing – Jacob Kildebogaard – as main speaker.

Target group: Beginners in search marketing/optimization

The webinar has been recorded. Fill out the form below to receive the full recording in your inbox.

The webinar will take place Tuesday May 26h 9.00-10.15 CEST (Central European Summer Time) and will be recorded.

About Jacob Kildebogaard: Jacob is one of the leading danish digital marketeers, author, international speaker and agency founder. In 2011 Jacob founded of a search agency which in 2017 was merged with two other agencies to a datacentric digital agency with focus on creating results based on data. Today Jacob is media director and partner in Ambition, an award winning Danish digital agency.

Email marketing for startups (webinar)

Friday April 24th 9.00-10.00am CEST

Most startups suck at email marketing. That includes most of the startups I’ve founded or invested in. Most startups don’t take fully advantage of the possibility to utilize email marketing in the various steps of the sales-funnel, all the way from generating interest to loyalty and advocacy.

That’s why I’ve dedicated one of the sessions in my go-to-market class at Copenhagen Business School to e-mail marketing. And I have decided to open up that session to my network via a webinar.

I will personally do a brief intro and then an expert in email marketing – Casper Ackermann – will give a talk with hands-on examples on how startups can use e-mail marketing.

The webinar have been recorded. Fill out the form below, and you will receive link to the full recording of the webinar.